CAANZ
Graduate Jobs
- CAANZ Marketing and Sales
- CAANZ Business and Commerce
- CAANZ Management
- CAANZ Architecture and Design
- CAANZ Arts and Humanities
- CAANZ Media and Advertising
- CAANZ Communications
Internships
- CAANZ Business and Commerce
- CAANZ Marketing and Sales
- CAANZ Management
- CAANZ Communications
- CAANZ Architecture and Design
- CAANZ Arts and Humanities
- CAANZ Media and Advertising
About CAANZ
About CAANZ
The Communications Agencies Association of New Zealand (CAANZ) is the industry association representing the interests of advertising and marketing communication agencies.
The CAANZ mandate is to:
1) Defend the right to advertise;
2) Future-proof agencies;
3) Recognise industry and agency achievements
CAANZ has 89 member agencies which have a combined turnover of approximately $1 billion and collectively represent 95 percent of agency billings in New Zealand. Members cover creative, media, digital and marketing communication disciplines.
Agency Roles
Advertising is a demanding, rigorous business and its people are smart, tough and decisive. They work very hard at what they do, which, fundamentally, is to help solve a client’s business problem through effective marketing communication.
If you are seriously considering a career in this exciting industry then it helps to match your interests and skills with those required for the various roles available. It also pays to do your homework - read industry publications as often as you can and get to know the key sectors of the business. You will need qualifications but sometimes sheer imagination also works.
The three main job functions within advertising are account management, creative and media.
Account Management
Account managers represent the client at the agency and the agency at the client organisation. Account managers should know everything about the client's business and its key competitors. They should share this intelligence with the agency team and build strong internal relationships to ensure work is completed to the highest possible standard, on time and against budget. You'll more than likely start as an Account Executive before working your way up to Account Manager then on to Account Director.
Account Executives are highly organised with an acute attention to detail. They are team players and must be outstanding communicators who combine creative problem-solving with sensible decision-making.
Creative
Creatives usually come in teams – an art director and a copywriter. In the conceptual phase, they both generate verbal and visual ideas until they hatch a concept they want to develop further. Then their roles become more defined, the copywriter works on the words and the art director on the images. Both have a genuine feel for each other's work.
Art Directors conceive of a visual direction that not only expresses the qualities of a product or service, but appeals to the right audience and makes efficient, effective use of a short period of time, or a small space.
Copywriters must be focused communicators, since most copy has to be brief. Good copywriting demands discipline.
Media
Whether in a full-service or specialist agency, media plays a pivotal role in advertising. Media planners, buyers and researchers make the client's investment in advertising count by making sure the advertising is seen by the right people at the right time. They find the right viewers, listeners and readers - the 'target audience' - that might be receptive to the client's message and develop a cost-effective plan for reaching them. Then they negotiate deals with the media of choice for efficient delivery of advertising messages.
You'll begin as a Media Assistant responsible for the preparation of budgets and estimates, conducting media analysis work of a statistical nature, and taking primary responsibility for day-to-day media administration functions.
